Stiernberg Consulting is the premier business development consultancy serving the entertainment technology, music products, and AV/IT systems industry worldwide. We have served over 165 clients since 1993 with > 60% repeat business. Our core staff is based in Sherman Oaks (Los Angeles) CA, and is complemented by our global Strategic Services Network.

Our Team

Strategic Services Network

Stiernberg Consulting’s extended team includes industry-focused technical and business specialists worldwide.

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Our Strategic Services Network, a diverse group of experts we engage selectively on a project basis, complements the core team and shares our industry focus. Expertise includes product planning, situation analysis, market research, business-to-business networking, and finance.

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Our Team: John STIERNBERG 1

In memoriam...


President & Founder added content added content

Industry experience: > 30 years

Education: B.A. (magna cum laude/Phi Beta Kappa) in music and anthropology. Continuing education in business with emphasis on planning and market strategy.

Full Bio: John Stiernberg is founder and principal consultant with Stiernberg Consulting. John has over 30 years experience in the music and entertainment technology field. He currently works with manufacturers, publishers, inventors, investors, and trade associations on strategic planning, market development, and M&A projects.

Prior to establishing Stiernberg Consulting in 1993, John worked for audio equipment manufacturers for twelve years in sales, marketing, and general management positions. He has managed sales forces, launched products, developed staff organizations, and written business plans for those companies and over 100 private clients.

John received a B.A. (magna cum laude/Phi Beta Kappa) in music and anthropology. He is a member of CEA, CEDIA, InfoComm, NAMM, and NARAS.

In addition to strategic planning and M&A advisory work, John is in demand as a keynote speaker and seminar presenter. His book Succeeding In Music: Business Chops for Performers and Songwriters is published by Hal Leonard Books.

Fun Facts: 

  • Votes on Grammy Awards—Lifetime Member of the Recording Academy.
  • Former member of International Bluegrass Music Association Board of Directors.
  • Awarded NSCA “Instructor of the Year.”

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Principal Consultant added content added content

Industry experience: > 25 years

Education: M.S. in Communication Disorders. Continuing education in business with emphasis on competitive intelligence.

Full Bio: Jeanne Stiernberg is principal consultant with Stiernberg Consulting. She works with manufacturers, trade associations, investors, and publishers in the electronic systems and entertainment technology industry on market intelligence and strategic planning. She has over 25 years experience in the audio and communication disorders fields.

In addition to industry trade affiliations, Jeanne is a member of the Strategic and Competitive Intelligence Professionals, Association for Strategic Planning, and the Audio Engineering Society. She received an M.S. in Communication Disorders. She is frequently quoted in industry publications and is in demand as keynote speaker and seminar presenter.

Fun Facts:

  • Originally from New York; grew up in Chicago area.
  • Did psychoacoustic research on musicians' naming of tone qualities; a semantic differential for master's thesis.
  • Was speech-language pathologist prior to joining Stiernberg Consulting.

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Office Coordinator & Research Assistant

Industry experience: > 15 years

Fun Facts:

  • Excel/FileMaker Pro database expert.
  • Loves to crunch numbers.

Our Record

Now in our 25th year of successful operation. To date we have served over 165 clients, with more than 60% returning to us for multiple projects. Our clients regard Stiernberg Consulting as a business development partner: advisor, advocate, coach, manager, and friend. You can rely on Stiernberg Consulting for:

  • High impact and relevance
  • Industry focus
  • Proven methodology
  • Quality results
  • Clarity and objectivity
  • Adaptability and flexibility
  • Attention to detail
  • Timeliness and accountability

We deliver on target, on time, and on budget. You are making a positive investment in your company when you engage our services.

Our Affiliations

Stiernberg Consulting believes in industry citizenship. We've had affiliations with the following trade organizations:

  • International Music Products Association (NAMM)
  • American Speech-Language-Hearing Association (ASHA)
  • Association for Strategic Planning (ASP)
  • Audio Engineering Society (AES)
  • Consumer Technology Association (CTA)
  • Custom Electronic Design and Installation Association (CEDIA)
  • Audiovisual and Integrated Experience Association (AVIXA)
  • National Academy of Recording Arts and Sciences (NARAS)
  • National Systems Contractors Association (NSCA) — Educational Steering Committee
  • Entertainment Services and Technology Association (ESTA)
  • Professional Lighting and Sound Association (PLASA)
  • Strategic & Competitive Intelligence Professionals (SCIP)

Personal Appearances

Stiernberg Consulting principals are available for personal appearances including keynotes, panel discussions, webinars, and special events. Collectively have appeared at over 100 industry events. Topics include:


Stiernberg Consulting's principals and Strategic Services Network members are frequent contributors to industry trade magazines, websites, blogs, and newsletters.

Collectively John and Jeanne Stiernberg have written over 300 published articles, and are quoted regularly in the media. Additional highlights:

  • Our white papers are available for free download from this page.
  • Pro Audio North America 2014 industry overview report and forecast. (Click here to download Executive Summary)
  • Jeanne Stiernberg is the principal author of the NSCA Market Intelligence Briefings series including over 40 reports published 2001 to 2011.
  • John Stiernberg's book Succeeding In Music: Business Chops for Performers and Songwriters (Revised Second Edition) is published by Hal Leonard Books. 

Contact Us

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General Inquiries:

Jeanne Stiernberg:
Principal Consultant

Yesenia Martinez:
Office Coordinator and Research Assistant

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