PROJECT EXAMPLES

Stiernberg Consulting provides applied strategic planning and market intelligence services on a consulting basis. While each project is customized, scalable, and modular, we have developed unique methodology over the course of ten years. Projects are scalable, modular, and customized to each client's situation.

Applied Strategic Planning Projects

Facilitated Business Plan Development

SWOT workshop, staff interviews, strategic guidance, and process facilitation--client writes and "owns" the plan.

Sales and Marketing Reality Check

SWOT workshop, materials review, customer survey, sales force survey, staff interviews, detailed analysis, and implementation guidelines.

Marketing Plan Development -- The Seven Links

guidance and process facilitation, budget planning guidance, sales force strategy, customer profiles, and brief competitive analysis.

SWOT Workshop

half day team event plus preparation and follow up report.

Specific Tactical Program Design

dealer business programs, product launches, special events, rep councils, etc.

Executive Briefing and Mentoring

half day or full day -- client's specific agenda.

Market Intelligence

Opportunity Analysis

ad hoc market research on specific product categories or end-user segments with strategic recommendations.

Competitive Market Intelligence System

kickoff workshop, database development, training, and guided implementation over six months.

Competitive Intelligence Workshop

half day seminar presentation with exercises and workbook -- focuses on the eight elements of the Competitive Market Intelligence System.

Industry Perspectives Series

prepared presentations suitable for planning meetings, national sales meetings, board meetings.

Focus Group Design and Facilitation

design, coordination, and implementation guidance (location fees and subject incentives extra).

Executive Briefing and Mentoring

half day or full day -- client's specific agenda.